Clinical Marketing Manager Critical Care

Profile

Position Summary:  This individual will support NxStage Medical’s field and internal teams in the Critical Care Division.  He/she will report directly to the Director of Marketing – Critical Care and be responsible for serving as the clinical subject matter expert throughout cross functional teams to advance and streamline internal processes and generation of deliverables. They will be involved in a range of actions related to the development of the therapy and market, as well as traditional downstream marketing activities related to brand development, product launches, sales and marketing support, educational and sales content creation, and development of competitive strategies. They will be working cross-functionally to analyze the evidence landscape for the technology, define future evidence needs and participate in strategic planning. They will also play a key role in developing and growing thought-leader relationships and identifying engagement opportunities. Focus of role also encompasses ensuring that deliverables are of high quality and are provided in a manner to support the overall clinical and business objectives. Responsibilities:Collaborate as the clinical subject matter expert with cross functional teams (CC&V leadership, sales management, marketing, product development, training management, usability engineering) to ensure alignment of clinical content, messaging, strategic direction, and next generation device developmentLead in process improvement projects by driving program effectiveness, innovation and ensuring overall stakeholder satisfaction from a content and educational perspective.Provide innovative solutions and deliverables to meet needs and ensure success of field-based teams and external stakeholdersBuild relationships with internal stakeholders and customers regarding market research and  potential projects to complement product development and positioning strategiesIdentify ongoing educational, project and content needs. Develop and manage the implementation of the identified projects and ongoing needs in partnership with key stakeholdersAct as core clinical team lead to develop plans and programs that meet the changing needs and priorities of the business while partnering with cross functional teamsMeasure effectiveness of educational tools, resources, and programsSupports Clinical Consultants, Therapy Specialists, and ASMsProvide clinical expertise on all aspects of product lines and projects including development, design validation, training, and marketing.Effectively manage and summarize key messages of clinical data, competitive positioning, and industry news to support clinical and sales effortsIdentify opportunities for differentiation to drive strategic direction of therapy/ product and effectively position against competitionReview, identify and disseminate key sessions and information from pertinent literature or scientific programs/conferences to various knowledge levels and rolesSupport advisory boards and educational forumsFoster relationships with key opinion leaders through voice of customer initiatives and collaborative external partnershipsDevelop, execute, track, and report on an External Engagement Program Strategic Plan created in collaboration with cross-functional partnersMaintain relevant clinical, business, and account knowledge in RRT space to best support field and internal teamsManagement of all labeling materials through document control processes.Participation in trade shows with presentations, booth or suite presentations as needed.Provide expertise to marketing, clinical and engineering product development, testing and device testing.Additional responsibilities as assigned.PHYSICAL DEMANDS AND WORKING CONDITIONS:The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Day to day work includes desk and personal computer work coupled with collaboration, coordination and communication with fellow marketing and communication team members, subject matter experts, and other cross functional business functions.SUPERVISION:Potential to manage a summer internEDUCATION:B.S./B.A. in nursing or similar field Qualifications:Current RN Licensure required5+ years of account management and clinical education, with at least 3 years in the dialysis industry3 Years of Critical Care experienceAt least 1 year of top critical care/teaching hospital sales experienceTravel required up to 50%Excellent written and verbal communicationStrong interpersonal skills, including ability to collaborate cross functionallyDemonstrate solution-seeking and analytical thinkingPossess industry knowledge, both industry and hospital based workflowsAbility to successfully manage multiple competing prioritiesAcute attention to detailStrong planning and organization skillsCapacity to listen and assessAbility to drive effect resultsStrong sales and clinical education acumenEO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender IdentityFresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.,identifier:R0095147,industry:350 Merrimack St,title:Clinical Marketing Manager – Critical Care,url:https://jobs.fmcna.com/job/lawrence/clinical-marketing-manager-critical-care/488/49384246016,workHours:1,hiringOrganization:{@type:Organization,name:FRESENIUS},jobLocation:{@type:Place,address:{@type:PostalAddress,addressLocality:Lawrence,addressRegion:Massachusetts,addressCountry:US,streetAddress:350 Merrimack St,postalCode:01843}}}

Company info

Fresenius Medical Care Holdings, Inc.
Website : https://fmcna.com/