Senior Product Marketer Primary Care

Profile

Description

Humana's Primary Care Organization (PCO) is seeking a Senior Product Marketer to join working remote anywhere in the U.S. This marketing professional is responsible for the implementation of marketing strategies, campaigns and programs for Humana's Primary Care Organization supporting the CenterWell Senior Primary Care and Conviva brands. Solid marketing technical mastery, attention to detail, initiative and follow through, working effectively with others and good project management capabilities are critical to meet that responsibility.

Responsibilities

The Senior Product Marketer for the Primary Care Organization will assist in the launch of new markets, new center grand openings and practices attained via mergers & acquisitions. This includes the execution of multi-channel marketing plans, versioning collateral and sales materials for each market, managing the printing and distribution of those materials, grand opening event planning & execution, and the deployment of turn-key communications.

Additionally, this role will own responsibility for liaising with external vendors and agencies (for example promotional merchandise vendors, print warehouses, brand agencies, event vendors, photography/videography) to ensure that their work meets the organization's strategy and business requirements, deadlines, and budget.

Key Role Functions


Driving the activation of CenterWell & Conviva Senior Primary Care value story in support of patient acquisition and retention
Executing patient & agent marketing tactics
Working with PCO marketing team to understand business needs based on objectives and then assist in the activating solutions that help to support measurable impacts to their business
Participate in the annual development of marketing plans based on corporate and business objectives
Planning and executing events, which includes traveling to the market where the event will be held.
Partner with the PCO marketing team to influence internal and external partners to inform, develop and activate marketing strategies that improve CenterWell & Conviva Primary Care awareness to drive trust with patients and agents
Working with Primary Care Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend
Provide direct oversight and relationship management of event vendors in executing primary care patient acquisition events
Serving as a key member on the Primary Care Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions


The position requires the ability to manage multiple projects from concept to completion, drive efficient execution of campaigns, and collaborate across teams of marketing managers, consultants and analysts. This associate will report to the Product Marketing Director.

Required Qualifications


Bachelor's Degree in Marketing, Communication or Business
5 years of business, marketing strategy, digital marketing, and media marketing experience
Strong, demonstrated project management and event planning skills
Strong, demonstrated skills measuring marketing campaigns and working within budgets
Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, enthusiastic and demonstrate a willingness to learn


Preferred Qualifications


Experience working in the healthcare industry
Experience building compelling PowerPoint presentations for executive leadership


Additional Requirements

All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

Connectivity - Requirement Details

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:


At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
Wireless, Wired Cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.


Covid Vaccination Policy

Our company requires vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our ****

Company info

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