Data Engineer Marketing Platforms

Profile

Description

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. The Marketing Technology & Data Platform team within Humana's Marketing Organization, provides marketing technology, strategy, and data management solutions to the enterprise. This team bridges technology & marketing to help deliver exceptional customer experiences. We champion advancement of marketing technology capabilities and bringing innovation to digital marketing strategy.

Responsibilities

Humana's Marketing Technology Data Platforms team is seeking a Data Management Engineer to support the data efforts across the Marketing organization. As a Data Engineer, you will assist our Marketing organization & Marketing Practices teams specifically, in designing and delivering data to enable efficient and effective:

Communications execution - messaging to consumers across the consumer lifecycle - from prospect to member and across recipient roles (consumers, providers, agents, employers).

Marketing analytics - consumer segmentation and analysis to facilitate personalized communications and precision targeting.

Campaign reporting - automated, standardized reporting to measure operational, response, and outcomes to evaluate tests in market and adjust rapidly if/when needed.

Key responsibilities include:

Acquire, validate, store, & protect data, ensuring accessibility, reliability, and timeliness, specifically in support of our legacy data platforms while migration of the marketing data platform to the cloud and evolution and modernization of the MarTech stack is in progress.

Design, document & deliver automated processes & procedures to manage data - extract, transform, & load.

Support the Data Team in assisting Marketing partners throughout the lifecycle - from strategy & design through execution to measurement to ensure an end-to-end feedback loop is implemented and measurement is standardized and enabled.

Required Qualifications

B.S. degree in math, statistics/analytics, engineering, or a related technology field

2 years of experience preparing and analyzing data to support messaging, reporting, and/or analytics.

Experience using SQL.

Working knowledge of ad-hoc query tools and data repositories that support data extraction and manipulation and, preferably, intermediate-to-advanced experience in programming, analytical work, research and/or statistics.

Strength in managing multiple priorities and/or projects by using appropriate methodologies and tools.

Strong attention to detail, excellent organizational skills, and ability to work independently.

Excellent written and verbal communication skills.

Prowess in introducing new ideas and processes that improve performance and productivity.

Preferred Qualifications

Healthcare industry experience

Salesforce Marketing Cloud, Adobe Experience or Audience Manager, and/or Azure experience

Experience with marketing performance measurement data, using tools such as Adobe Analytics, IBM Digital Analytics and/or Google Analytics

Familiarity with Data Management Platforms (DMP) and Customer Data Platforms (CDP) in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly first and second person data

Proficient in interpreting marketing data, finding gaps, and driving solutions

Proven understanding of MarTech/AdTech landscape and how different tools enhance marketing capabilities and the data strategy needed to enable them

Familiarity with data visualization tools such as Tableau or PowerBI and experience designing the underlying data to support dashboards & reporting

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com