Company name
DaVita Inc
Location
Denver, CO, United States
Employment Type
Full-Time
Industry
Marketing, Healthcare
Posted on
May 18, 2023
Profile
2000 16th Street,Denver,Colorado,80202,United States of America
We are open to Manager or Senior Manager candidates for this position.
Are you passionate about designing transformative personalized experiences for
patients? Would you like to be part of a team that unlocks the secret of
personalization? Our growing patient experience team is looking for a data
curious, insight driven leader to lead Personalization & Engagement
Campaign Analytics.
As the Manager of Campaign Analytics with the Patient Experience (PX)
organization, you will be responsible for leading the end-to-end analytics
of mid to large-scale, cross-functional engagement programs and
multi-channel campaigns. You will establish and drive a campaign analytics
discipline within the PX organization, that includes a data driven design of
engagement programs and campaigns, leading the testing strategy, analyzing
post-campaign results, identifying optimization opportunities, and
presenting results and recommendations to senior leaders and stakeholders. The
engagement programs that you will oversee include patient activation,
onboarding, retention, clinical adherence, health equity, and education.
This leader will also need to excel at building relationships quickly in a
dynamic organization and work closely with cross-functional stakeholders to
bring a program or campaign vision to life.
This is a highly visible role at the forefront of DaVita\'s focus on
patient-centered care.
ESSENTIAL FUNCTION
Campaign design, execution and oversight:
Develop and execute data-driven campaigns across multiple channels (e.g.,
email, SMS, website, mobile app)
Conduct A/B testing and other experiments to optimize campaigns and improve
patient experience
Collect, analyze, and interpret data from various sources (e.g.,
CRM, web analytics, social media metrics) to measure campaign
performance, patient behavior, and market trends.
Monitor a variety of automated CRM campaigns that focus on patient
activation, onboarding, retention, clinical adherence, health
equity, and education.
Analyze ROI, inclusive of spend and value created by initiatives
Move seamlessly between the roles of analyst, test designer, coach,
thought leader, presenter, and advocate
Create dashboards, reports, and presentations to communicate campaign
results, insights, and recommendations to stakeholders at all levels
Collaborate with the Marketing, IT, Clinical analytics, and other
functional areas to ensure data quality, and integrity
Executive reporting & communication - prepares and delivers engaging,
informative, and well-organized presentations to executive and other audiences
Serve as subject mater expert for PX campaign insights and analytics
EDUCATION AND EXPERIENCE
Bachelor\'s degree in marketing, statistics, mathematics, or related
field; Master\'s degree preferred
8 years of analytics experience, preferably in a healthcare or life sciences
Strong analytical and quantitative skills, including proficiency in Excel,
SQL, and/or statistical software (e.g., R, SAS)
Experience with data visualization tools (e.g., Tableau, Power BI) preferred
Excellent written and verbal communication skills, including the ability to
present complex data to non-technical audiences
Recognize the stories in the data and present them in a compelling way that
creates opportunities to personalize and engage patients
Strong leadership and project management, including the ability to manage
and mentor others
Ability to build strong relationships across multiple lines of business
Self-motivated, detail-oriented, and able to work independently or as part
of a team in a fast-paced environment
Passion for using data and technology to improve patient outcomes and
healthcare delivery
Here is what you can expect when you join our Village:
A \community first, company second\ culture based on Core Values that
really matter.
Clinical outcomes consist ntly ranked above the national average.
Award-winning education and training across multiple career paths to help you
reach your potential.
Performance-based rewards based on stellar individual and team contributions.
A comprehensive benefits package designed to enhance your health, your
financial well-being and your future.
Dedication, above all, to caring for patients suffering from chronic
kidney failure across the nation. Enter text here
Join us as we pursue our vision \To Build the Greatest Healthcare Community
the World has Ever Seen.\
Why wait? Explore a career with DaVita today.
Go to http://careers.davita.com to learn more or apply.
What We\'ll Provide:
More than just pay, our DaVita Rewards package connects teammates to what
matters most. Teammates are eligible to begin receiving benefits on the first
Company info
DaVita Inc
Website : https://www.davita.com/