The plan worked. Today, the majority of adults in their thirties, and even many in their forties, know exactly what to do in the event of a fire: crawl below the smoke; touch the door not the doorknob before opening a door during a fire; and, of course, stop, drop, and roll should your clothes catch fire.
Now that deaths due to home fires have decreased, it’s time for everyone to face the next big problem: Zero Resiliency.
What is Zero Resiliency? It means that the majority of people today are dependent on the community or federal government to help them in the event of a natural disaster, even though every municipality, state, and the federal government tell people that they need to have an evacuation plan ready, and they need to be able to survive for 72 hours on their own before outside help arrives. Billions of dollars have been spent in an attempt to educate people about disaster planning, but few are taking notice.
Think about it...If a natural disaster were to strike your location right now, this moment, are you prepared? Do you have your evacuation plan mapped out? Do you have a three-day supply of food and water available for each member of your family? Is your emergency backpack stocked and ready to go? For most people, the answer to each of these questions is “no.”
Unfortunately, having Zero Resiliency is a byproduct of our current economy. Many businesses have and promote a “just in time” mentality. Even marketers encourage consumers to adopt a “just in time” outlook. Few people these days buy a week’s worth of groceries anymore. Instead, they stop by the grocery store every night on their way home from work and purchase enough food for the evening meal and next morning’s breakfast. So, we’ve gotten away from even having a week’s worth of food in the house. As such, few people can self-sustain in times of disaster.
"Rinse, Lather, and Repeat": New Training for a New Era
Since educating adults about disaster planning is having as much success as the old fire safety messages that targeted adults, it’s time to shift our educational dollars to the youngest of Americans—the kindergarteners. That’s where “Rinse, Lather, and Repeat” comes in.
"Rinse, Lather, and Repeat" is a new program that seeks to duplicate the successes of the National Fire Safety Council’s “Stop, Drop, and Roll” program. Like its predecessor, "Rinse, Lather, and Repeat" is a one-week educational curriculum for kindergarten-age students that focuses on five core activities:
- Preparation and maintenance of a three-day travel pack
- Knowledge of where to obtain reliable news and evacuation instructions
- The memorization of local and out-of-state phone numbers for friends, relatives, or family
- The location of local shelters and local evacuation routes
- The appropriate self-decontamination procedure, whether at home in a household shower or at a hospital or other community facility
- Three days of clothing, including underwear
- Thee days of energy bars or shelf-stable packaged food items chosen by the child
- Three days of water
- One week’s toiletries, including toothbrush, hairbrush, toothpaste, and toilet paper
- A two-week medication case (without medications)
- A USB flash drive containing medical records and a document inventory device
- One roll of quarters (for pay phones, which are self-powered)
- Photos of each family member
- A list of each family member with age and contact telephone numbers (cell phone)
- A list of two local and two out-of-state family members, friends, or relatives with addresses and phone numbers
- A backpack to place all of the above items in.
Homework assignments that get the parents involved will include the location of the closest appropriate evacuation shelter for the family. In some communities this may be the family basement, while in other communities it may represent a Red Cross shelter or even a special-needs shelter established by the local government or health department. Children will also learn on a map the appropriate evacuation route for their community.
Finally, children will learn the crux of the “Rinse, Lather, and Repeat” program, which is how to decontaminate themselves. Contamination can come from a number of sources, including raw sewage if a levee breaks flooding their town, household chemicals like bleach or cleaning products being splashed on them at home, industrial chemicals from an industrial accident in their community, or even a biological or chemical weapons attack.
Unfortunately, health care workers still struggle with how to decontaminate a child. After all, we teach children never to get naked in public, so you can’t expect them to disrobe in front of people in bio-suits and walk naked through a decontamination unit. However, every child can be taught how to take a simple shower, which is really all decontamination is. They just have to learn to rinse well, to lather well (not just wander around in the bathtub as so many kids do), and then to repeat the process one time.
Therefore, the steps to and logic behind “Rinse, Lather, and Repeat” are as follows:
- Disrobe, thus removing 87% of all contaminants
- Rinse the body thoroughly, rubbing all portions of the body with the hands to remove any contamination (now reducing contamination by 97 to 99 percent)
- Lather well, utilizing soap, shampoo, or other decontamination supplies, to wash every inch of the body. This means total-body washing and scrubbing every aspect of the body well with the hands
- Repeat the rinse, fully removing all soap or other decontamination materials
“Rinse, Lather, and Repeat” week will culminate with the children taking their new three-day travel packs home to be placed proudly in a closet or in the trunk of mommy or daddy’s car. Now the child is ready in the event that he or she must shelter in place or evacuate with the family.
Implement “Rinse, Lather, and Repeat” Today
Currently, no school in the United States implements the “Rinse, Lather, and Repeat” curriculum. And as we saw with Hurricane Katrina, that needs to change. People need to be prepared for a disaster, and “Rinse, Lather, and Repeat” is our best defense to drive the message home.
By implementing the “Rinse, Lather, and Repeat” program, within a 20-year period, we will return the United States to the same level of resilience we saw during World War II, during the Korean War, and during the early days of the Cold War, without the hysteria, and without burdening our schools. In fact, “Rinse, Lather, and Repeat” will solve the national problem of Zero Resiliency with almost no effort.
So the next time your child comes home with a “Stop, Drop, and Roll” assignment from school, ask the teacher when the next “Rinse, Lather, and Repeat” program will take place. After all, “Rinse, Lather, and Repeat” is our best opportunity to augment the level of national disaster preparedness by increasing self-reliance and the individual resilience of each American citizen.
About the Author
Dr. Maurice A. Ramirez is the founder and president of the consulting firm >High Alert, LLC. He serves on expert panels for pandemic preparedness and healthcare surge planning with Congressional and Cabinet Members. Board certified in multiple specialties, >Dr. Ramirez is Founding Chairperson of the American Board of Disaster Medicine and serves the nation as a Senior Physician-Federal Medical Officer in the National Disaster Medical System. >Dr. Ramirez has a new book: You Can Survive Anything, Anywhere, Every Time. His website is >www.High-Alert.com.
