Five new appointments at Williams-Labadie
In a series of promotions and new hirings, Williams-Labadie, a Publicis Healthcare Communications Group company, has promoted David Diaz and Kim Panozzo to account supervisor and account service manager, respectively, while Colin Gildea was promoted to senior interactive developer. Two new copywriters are also being appointed — Dean Yannias, as senior copywriter, and William Hyland, as copywriter. Williams-Labadie is a full-service healthcare agency that offers integrated services to both consumers and professionals. As one of the largest healthcare communications groups in the world, Publicis Healthcare has a roster of more than 2,700 employees spread over 10 countries. Worldwide services comprise advertising; sales and marketing; medical education; and medical and scientific affairs.
St. Clair Hospital honored with coveted “Stage 6” designation
HIMSS Analytics, the leading healthcare information technology market research firm, has honored St. Clair Hospital with the coveted “Stage 6” designation. St.Clair is one of only six hospitals in the United States to receive the honor, while nearly 4,300 hospitals were assessed. The designation was made known via a white paper entitled “Stage 6 Hospitals: The Journey and the Accomplishments” published by HIMSS Analytics, a subsidiary of the Healthcare Information and Management Systems Society (HIMSS). Stage 6 is a classification reserved for hospitals that have effectively executed information technologies across a range of systems comprising the electronic medical record (EMR) to enhance quality outcomes, patient safety, and planning for future business changes. St. Clair Hospital is located in the Pittsburgh suburb of Mt. Lebanon.
A standardized measurement of professional healthcare websites to be launched
Nielsen’s PERQ/HCI and Nielsen//NetRatings services will come together to offer syndicated measurement of professional healthcare websites in order to assist agencies planning online health campaigns. The new service will help agencies in gauging the traffic on different healthcare sites – that is, how often the professionals visit a particular site and for how long. The collaboration of Nielsen//NetRatings methodologies with search results will be provided over the internet via the Nielsen//NetRatings Market Intelligence service, a browser-based measurement tool that provides information on the market gathered from tagged sites. PERQ/HCI’s healthcare expertise will usher in a completely new standard for gauging healthcare professionals’ activities on the internet. Commenting on the new development, Kathleen Henderson, general manager of PERQ/HCI said, “The syndicated service will establish a common currency for website activity within the professional healthcare market.”
